East Cary Magnet Middle School Wayfinding

Experience Design

Raleigh, NC

Through partnership with school administration and teaching staff this graphics masterplan, deployment strategy and artwork underpin the school’s dedication to nurturing independent learners, global citizens, and caring leaders. Through color, content, and motif the artwork reflects the immersion of Mandarin and Spanish cultures embedded in the school’s curriculum. The placement of the graphic art implementation is planned such that, as resources become available, school personnel can add content. Collectively, the network of art enriches the school experience for students and staff and supports the technical requirements required for safe wayfinding in an unconventional way.

Rob Cramer

Principal

RobC@Studio310.com

Education

Bachelor of Architecture
Drexel University

Raised in PA, I studied at Drexel University in Philadelphia while working full-time for a mid-size architecture firm in the area. My wife and I fell in love with NC after visiting, and moved down as soon as we could after graduation. I have been blessed with a variety of experience on projects of many types and sizes. And I’m always hungry for the next challenge!

As architects and designers, we quite literally shape the world in which we live. The truth that every project has an impact on the world beyond itself is a reality that I recognize that as a tremendous responsibility. At the end of each project, I aim to be able to confidently say the world is better than it was before, even if just a little bit.

On my desk you will always find an inspiring quote or two.

When I’m not at work, I love spending time with my wife and keeping up with my boys.