Experiential Graphic Design
Each location within this regional network of pediatrics offices is uniquely themed with educational graphic art, providing distinct and memorable associations for patients and families. The emphases for the headquarters location in Raleigh is organized around educational themes of science and technology. The sophistication of the content varies, offering engaging subject matter for all ages. As a comprehensive educational exhibit, the art supports pediatric healthcare objectives for the practice. For care teams, the graphics offer opportunities for discourse, building trust between providers and patients. As a subtle navigation strategy, the organization of content eases patient anxiety during appointments by doubling as wayfinding.
Interior Design
Addressing a growing patient network and incorporating emerging philosophies in healthcare, the flag ship location of this pediatric practice is reimagined through the lens of the patient experience. Considerations for operation efficiency are choreographed with patient navigation and engagement through the physical organization of the space and the deployment of educational art and interactive content. Circulation and treatment areas among ill and well patients are separated but flexible in use, facilitating the inevitable and unpredictable shifts in demand; a post covid reality.
Original, custom wall graphics and an interactive exhibit clarify circulation and enhance the user experience. The content of the art acts as conversational prompts to foster conversation and build rapport among children, caregivers, and physicians.
