
Rexwoods Medical Park Exterior Wayfinding Signage
Experience Design
Raleigh, NC
To unify a fragmented healthcare environment, this campus-wide wayfinding strategy transforms how patients, visitors, and staff navigate the site. The system resolves a network of disconnected building identities, conflicting signage, and competing points of entry.
Rooted in a comprehensive analysis of existing conditions including circulation mapping, GPS tracking, and stakeholder interviews, the new approach addresses points of confusion through a cohesive family of signage and environmental cues.
The solution reduces cognitive load, improves accessibility, and reinforces visual continuity. By integrating select legacy signage and aligning with the owner’s brand identity, the system balances consistency with practicality and delivers a unified, intuitive experience. It serves as both a tool for orientation and a means of reducing stress in an environment where clear communication is essential.


Principal
RobC@Studio310.com
Education
Bachelor of Architecture Drexel University
Raised in PA, I studied at Drexel University in Philadelphia while working full-time for a mid-size architecture firm in the area. My wife and I fell in love with NC after visiting, and moved down as soon as we could after graduation. I have been blessed with a variety of experience on projects of many types and sizes. And I’m always hungry for the next challenge!
As architects and designers, we quite literally shape the world in which we live. The truth that every project has an impact on the world beyond itself is a reality that I recognize that as a tremendous responsibility. At the end of each project, I aim to be able to confidently say the world is better than it was before, even if just a little bit.
On my desk you will always find an inspiring quote or two.
When I’m not at work, I love spending time with my wife and keeping up with my boys.